One of the most significant issues in the business world is the monitoring of client satisfaction level. SEGMENTA, since 1994 and by means of its TENDENCIAS INDUSTRIALES division, has specialized in measuring the satisfaction level of internal and external clients.

TENDENCIAS INDUSTRIALES has developed a solid methodology that identifies consumer drivers, determines areas of opportunity and supports the design of service strategies through a simulation model. This methodology has been improving since 1994.




Our system has been satisfactorily introduced in various industries:

Insurance companies:

• Since 1990, TENDENCIAS INDUSTRIALES has systematically measured the satisfaction level for insured people with car loss in the most important cities in the country.

• Since 1995, the service was extended to measure the satisfaction level for insured people that have used their medical insurance.

In both cases, it is established a benchmark among the participants.

Private Hospitals:

Starting in 1998, TENDENCIAS INDUSTRIALES specialization included the continuous satisfaction measurement of hospitalized patients in private hospitals.

Other industries:

We have signed contracts with companies from various industries to design and establish continuous systems for customer satisfaction used mainly in quality programs. Our experience includes banks, department stores, supermarkets, hotels and industrial companies.