Founded in 1984 SEGMENTA is a company that offers quantitative as well as qualitative marketing research services to clients in Consumer, Service and Industrial sectors.

SEGMENTA is integrated by three divisions:

1. AUDITA. Sales audit systems for different industries: Sell In and Sell Out Perfume and Cosmetic Industry Audit; Department Stores Sales Audit; Private Hospitals Consumption Audit; Hospital Patients Files Audit.

2. TENDENCIAS INDUSTRIALES. Customer satisfaction continuous systems: Satisfaction Index; Benchmarking; Drivers; Employee Satisfaction and Service Audits.

3. ENLACE CUANTITATIVO. Ad hoc studies of: Image and Positioning; Segmentation; Advertising Recall; Usage, Habits and Attitudes; Concept Tests; Price Sensitivity; New Products Design and Trackings.

SEGMENTA is member of domestic and international marketing research and marketing associations. In Mexico, we belong to the Asociación Mexicana de Agencias de Investigación y Opinión Pública (Mexican Marketing Research and Public Opinion Agencies Association), organization oriented to establish quality standards and ethic codes for the healthy development of the industry. Internationally, we are members of the European Society of Marketing Research (ESOMAR) and the American Marketing Association (AMA) . We periodically receive different publications in order to be updated in our field.

Finally, SEGMENTA has regional strategic alliances and consultants.