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In SEGMENTA we think that each client should have the support and benefits of working with a team, and not just with an executive in charge of the project. SEGMENTA is constituted by a professional human team with solid basis on Management, Marketing, Sales, Psychology, Systems and Applied Mathematics. Even though we have a comprehensive use of computers, today, the human resource is more important than ever for our organization.
That is why we constantly invest in the future, training and updating ourselves to fulfill today's demands in marketing research.
Experience in Figures
Time in the market |
21 years |
Registers processing capability for Sales and Consumption Audits in 2005 |
6.7 million registers |
Conducted Interviews during 2005 |
60,000 interviews |
Companies served |
More than 100 widely known companies |
Personnel |
Fixed: 40
Temporary: 20
Total: 60
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Data collection: |
We have field suppliers in: México, Guadalajara, Monterrey, Puebla, León y Mérida |
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