Miguel E. Argaez

Miguel studied in the most prestigious schools in Mexico. Later he obtained a MBA at The Wharton School in the University of Pennsylvania.

Miguel has been doing marketing research since 1984.







Rafael Valencia Maza

In 1979 Rafael obtained an engineer undergraduate degree from the Instituto Tecnológico de Estudios Superiores de Monterrey (ITESM) He also has a Master degree in Operations Research from ITESM. (1984-1986)

Rafael has conducted marketing research since 1994.






Emilio Serra

Emilio studied Actuarial Science at Universidad Nacional Autónoma de México in 1990. He obtained a master degree in Economic and Financial Engineering at Universidad La Salle in 1998. Emilio is Audit Director and his experience in this field comes from 17 years in AC Nielsen.

Lourdes López

Lourdes is business administrator from Universidad La Salle (1982). She, in addition to taking care of the firm´s administration and finance, participates actively in customer service activities.