SEGMENTA since 1990, through its ENLACE CUANTITATIVO division, has worked with more than 100 companies to satisfy their market information needs by means of ad- hoc studies.

ENLACE CUANTITATIVO offers solutions to specific client needs, from current situation studies up to systems that allow monitoring on going trends and reading dependent patterns on time (seasonality, competition actions, cycles, progress, etc.)

SEGMENTA has broad experience in carrying out studies such as:

• Usage, Habits and Attitudes

• Image and Positioning

• Segmentation

• Consumer Satisfaction

• Price Elasticity

• Concept Tests

• Product Tests

• Advertising Recall

• Advertising Pre-test

• Media Exposure

Some statistical techniques that we have combined to develop our methodologies are:

• Frequency analysis

• Factor analysis

• Regression analysis

• Cluster analysis

• Conjoint analysis

• Perceptual mapping

• Simulation

• Variance analysis