In a country where information is a very scarce resource we need the mechanisms that allow us to build reliable indicators at reasonable prices. An appropriate choice to overcome this limitation is SALES AUDIT.

SEGMENTA, since 1987, has generated continuous indicators for some industries creating manufacturers and/or retailers panels where each participant provides its monthly sales data. SEGMENTA processes the information and generates market indicators, with strict confidentiality rules.








Some of the audits we offer are:

• Perfume and cosmetic manufacturers sales audit
  
  Panel formed by perfume and cosmetic companies that represents 90% of the market value. The categories audited are women fragrances, men fragrances, skin treatment and make-up. The system measures the three types of distribution used in this industry: supermarkets and wholesalers, department stores and direct selling.
  
  In 2000, a Latin American panel began with presence in Argentina, Brazil, Chile, Perú, Uruguay and Venezuela. The system already offers an approximate coverage of 75% of the market.
  
  Among the periodically measured indicators are sales, price, trends and market share.
  
  

• Department stores sales audit
  
  Panel formed by the most important department stores chains in the country. This panel represents 96% of the distribution channel. Currently we are auditing women fragrances, men fragrances, skin treatments and make-up categories. Among the periodically measured indicators are sales, price, trends, and market share.
  
  

• Private Hospitals Consumption audit
  
  Panel formed by more than 40 private hospitals located in the most important cities of the country. The audit includes drugs, saline solutions and surgical materials, among others.
  
  

• Hospital patient files audit
  
  Panel formed by a group of insurance companies that quarterly produces 1,500 patient files.
  
  The database has cases since 2003 and contains more than 15,000 files with diagnosis properly classified.